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EBAY MOTORS

SEMA 2018

Tradeshow + Marketing Campaign

The online tools to shop, install, and ride.

DELIVERABLES

UI Interactive Display

Tradeshow Graphics

Outdoor Signage

Printed Ads

The goal of ebay Motors' presence at SEMA for 2018 was to promote three new customer experiences—My Garage, Shop by Diagrams, and Tire Installation. In collaboration with both Freeman XP and Jebbitt we developed branded content and tone of voice for marketing materials promoting the programs in the print, tradeshow, and digital space.

Role: Art Direction + Design Lead

Execution: eBay NAC, Freeman XP, Jebbitt  

NovemberAD-Recovered
sema-2018-partsAD
sema-2018-partsAD2
eBay-Motors-@-SEMA-2018_boothgraphics2[6
eBay-Motors-@-SEMA-2018_boothgraphics2[6
2018SEMA_Booth_MainWall
2018SEMA_Booth_Outsidewall_VisDiagram
2018SEMA_Booth_Outsidewall_TireInstall
Jebbitt_Activation_HUB1
Jebbitt_Activation_HUB2
Jebbitt_Activation_HUB
Jebbitt_Activation_HUB_Singles-TireInsta
Jebbitt_Activation_HUB_Singles_Diagram
Jebbitt_Activation_HUB_Singles-Parts
Jebbitt_Activation_HUB_Singles-Personali

© 2021 John Dela Cruz

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