SEMA 2013

Tradeshow + Marketing Campaign

DELIVERABLES

UI Interactive Display

Tradeshow Graphics

Digital Display

Duratrans Light Box

Step and Repeat Backdrop

Print

A part or accessory sells every second. 

The goal of eBay Motors' presence at SEMA for 2013 was lead acquisition coupled with strengthening its B2B and B2C relationships. We developed both a microsite and iPad lead generation app as part of the overall marketing  strategy. The app gave the team the ability to capture leads during their face-to-face interactions and submit them to a centralized database instantly.