The AIDS/Lifecyle is an annual fundraising event that brings together more than 2,000 cyclists and volunteers for 1 week in June on a 545-mile ride from SF to LA. The ask from Team Walmart was to create a cycling kit that utilized branded colors and messaging around the theme "Ride, Love, Live". We were given a lot of creative freedom. The only guidance was that the designs should be vibrant, energy-filled while also clearly identifiable as the Walmart brand.