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HP & Warner Bros Pictures

HP + Sex and the City 2

Marketing Campaign

DELIVERABLES

Pull Up Banners

Personalized Emails

Marketing Toolkit

Printed Ads

Role: Art Direction + Design Lead

Collaborators: Creative-i, HP,

Warner Bros Pictures, Aniden

The HP Spring Collection

"Tech Couture"

The HP Spring Collection was part of a global marketing collaboration between HP and Warner Bros Pictures that spotlighted "tech couture" through its association with New Line Cinema's "Sex and the City 2". We were tasked to create promotional materials and a marketing toolkit that bridged the relationship between fashion trendsetters and stylish computers for people worldwide.

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Typography
Sizing
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DISPLAY CONCEPTS
Proposed bus wrap, theatre marquee, and theatre entrance creative.
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PRODUCT ARRANGEMENT
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Bridging the gap between tech and fashion was critical to this campaign. I treated each arrangement of the products as models standing front and center on the runway.
They were sexy, heroic, and commanded attention.
 
I provided the initial concepts and skin treatment. Final renders were completed by Aniden.
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© 2021 John Dela Cruz

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