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JOHN DELA CRUZ
​
Visual Designer + Creative Problem Solver + Artist
HP
HP Officejet Pro All-in-One
Campaign Concept
DELIVERABLES
Large Poster Signage
Role: Art Direction + Designer
Agency: Creative-i
Colors that arrest.
Presentations that impress.
This was a creative exploration for the HP Officejet Pro All-in-One line of printers. My concept was guided by it's promise of excellent photo quality and color accuracy. I invented a travel companie's printed safari guide and illustrated living vines that came winding out from the printer. Intertwined with the pages I invoked the idea of colors that brought imagery to life.
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