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HP

HP Officejet Pro All-in-One

Campaign Concept

DELIVERABLES

Large Poster Signage

Role: Art Direction + Designer

Agency: Creative-i

Colors that arrest.

Presentations that impress.

This was a creative exploration for the HP Officejet Pro All-in-One line of printers. My concept was guided by it's promise of excellent photo quality and color accuracy. I invented a travel companie's printed safari guide and illustrated living vines that came winding out from the printer. Intertwined with the pages I invoked the idea of colors that brought imagery to life.

Hit_Print_deck_with_new_OJ_vines_1
Hit_Print_deck_R2_simplified_2
Norta_Guide_1
Norta_Zebra_1
Norta_Itinerary_1
Norta_ExpeditionPass_1
Norta_BigCats_1
Norta_Chart_1
Norta_Elephant_1
Norta_Newsletter_1
IPG_Process

© 2021 John Dela Cruz

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